Based out of New York, NY, Erase Spa is a med spa which specializes in laser hair removal treatments and skincare products for both women and men, using current esthetic technologies. They're located in the heart of Midtown Manhattan and proudly provide their services to anyone and everyone. Actors, models and even athletes like Serena Williams have been noted clientele.
Being new on the block and in need of a look that speaks to new and potential customers, a brand system was created in accordance with its preceding mark. New lockups, colours, a photographic and typographic style and a brand voice were established to form the organic, bold, raw and unisex identity of Erase Spa.
The result is a brand that is able to express and communicate its message freely to its diverse audience.