Team Xtreme Racing is a Nascar Sprint Cup Series team operating out of Mooresville, North Carolina. Coming to the scene in 2009, the team made its debut with driver Chase Austin at the Daytona International Speedway in the NASCAR Nationwide Series. Currently expanding and looking to make a bigger impact, the team is focusing on shifting forward and standing out with a new look for their brand.
The goal of the rebrand is to unify the organization while still tapping into its extreme image. The logo can be found on cars, uniforms, signage, merchandise, advertisements and even big rigs, so a wide range of versions is a necessity. Web impact is also essential and is a key element to the company-wide update. The team is adorning a new custom designed number 44 and liveries to match the updated look.
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