Founded in 1946, Lowe’s is the 2nd largest home improvement retailer worldwide, the 8th largest retailer in the U.S. and 19th largest in the world.
Since 2001, the Lowe’s brand and its colours can be seen adorning Jimmie Johnson's No. 48 Chevrolet SS in the NASCAR Sprint Cup Series. The sponsor-driver relationship is one of the most successful in NASCAR history, including a record 6 championships in the last 9 seasons. Taking pride in sponsoring one of the elite teams and drivers in racing, Lowe’s believes in innovating ways to visually communicate its brand to the NASCAR audience. To maintain such communication in a sport crowded with Fortune 500 companies, a striking livery is key.
The 2015 season marks the start of a new look for the Lowe’s No. 48 team. With the car previously sporting a monochrome rally stripe design, an update was necessary in order to restore the presence of the brand. Using primarily blue with white, silver and black accents,
concepts were designed with a range of flows and contours that tie in with the spirit of Lowe’s.
The final select—
Silver Sweep—evokes a sense of speed, boldness and fluidity while capturing the essence of the Lowe’s brand. With its unique and versatile forms, the design is a device that can effortlessly carry the different brands of Lowe’s. On the hood, the primary Lowe’s mark (gable design) and the silver divide share the same apex—allotting for other marks, such as
ProServices. The use of silver above the gable design also draws inspiration from liveries used during the team’s most winningest stretch (2006-2009). Atop the side windows, silver treatment commemorates Jimmie Johnson’s rookie paint scheme. At request for a brighter blue, Laguna Blue—a stunning metallic exclusive to Chevrolet Corvette—was proposed and approved. The blue, silver and white colour scheme is a first for the No. 48.
The result is a livery that’s easily identifiable. From the stands to the screen, it reads well, stands out amongst competition and resonates with loyal fans. It’s of the utmost importance that it represents, as the design could partake in a historic 7th championship—tying the infamous blue No. 43 of Richard Petty and the black No. 3 of The Intimidator, Dale Earnhardt.
News
Revealing the patriotic paint scheme of the No. 48 – NASCAR IllustratedJimmie Johnson's 2015 scheme takes the #48 back – Motorsport.com2015 paint scheme revealed – Team Lowe's RacingJimmie Johnson's 2015 Lowe's paint scheme unveiled – FOX Sports
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